You do not reason to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in the recent times. Some of the recent studies reveal internet traffic which comes from mobile platform accounts for over 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it can be a wake-up call if you have not done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you really should develop a mobile version of your website for your target audience to keep these connected, on the idea!
What Should You Begin doing?
For hooking in your internet audience at large, you may have a different website for mobiles as well as to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But using a website developed for each single device and keeping them updated is a superb ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying handsets. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website development (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web design?
Responsive Web Design large fad but a trend that existed for quite a while now. To put it simply, responsive design designates a web layout wherein the content, images and the other designing elements stay the same, but shrink immediately to adjust with the specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is and the Adaptive designing steps when it comes to.
What is Adaptive Seo?
Adaptive design is a lot newer concept in the industry. Essentially, this technique adapts to just how displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the notion that the content remains same, there are certain changes that appear in design and style elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the online is yet to gain in popularity in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most important. However, there are certain cons of AWD practice.
Adaptive websites cost more as opposed to the responsive designs
AWD can goof up an entire feel of the website if it is not backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it can bring in brand inconsistency and confuse your target audience when they see different interfaces on varying accessories.
So what’s The Bottomline?
While Responsive design can be the finest solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is good deal more user-focused. In years to come, beyond what 50% of website users will use their mobile devices to surf the world wide web and hence it is best to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage the point visitors and leverage the conversion ratio.
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